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Step one in building your Brand is getting a Headshot. Because, you can get a Headshot anywhere these days many people see it as a simple formality. Some my think any image will work. That is completely false. This step in the Brand Journey is the most important step. You need an image that will not only capture you at your best. It also needs to convey your Branding Message. And that is done through very specific posing, styling, makeup, lighting, clothing, and location choices that are chosen for your Brand. Every image you present to the world needs to send the same Consistent Message that is your Brand.

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